A new product launch presentation is a double edged sword. Especially if the onus of creating it lies on your shoulders. You just have to do it right. There’s no second option. Because if anything goes wrong, everyone’s going to blame you for it. So if you’re really ready to take the huge responsibility of creating it on your own, here’s what you must know. Many presenters make these common mistakes that can be easily avoided. If not checked in time, they spell doom for your product and its much awaited launch too! A PowerPoint Design Services company has collated this list of 3 mistakes to avoid during your product launch, and they surely make sense. Here you go!
1. Not maintaining customer context
We know you love your product and you know in and out of your amazing product. Which is why you’re too excited to share everything cool about it with your audience. But wait a minute. You’re thinking from your own point of view. Have you considered what customers will be interested in? The feature is nothing to the customer unless substantiated by its subsequent benefit. Therefore, think like your customer. It’s not the flashy feature your audience is looking forward to, but its use and the way that feature can solve their problem.
2.Not entertaining
A presentation has to be an entertaining experience for the audience. There’s nothing to hold their attention and listen to what you’ve got to say if you fail to entertain them. The modern audience has many distractions in the form of technology - laptops, smart phones, apps, notifications, instant messages, social media etc. So what is it about your product that will keep them glued to their seats and their eyes glued to your ppt screen? The only way to ensure that is if you grab their attention through a compelling story, a funny account, breathtaking visuals or add an element of surprise. The key is to keep them entertained and interested.
3. Not getting professional help
With so much happening before and during the launch event, and so much to take care of - do you think you can handle the added stress of creating a kickass new product launch presentation from scratch? If I were you, I’d rather not entangle myself in a domain I’m not the expert of. Instead, I would focus on more important details that need to be addressed for the big event and leave the presentation design part to seasoned professionals. Simply outsource the task and seek PowerPoint design services for the product launch. And you’re sorted!
A lot is at stake during a product launch. Jobs, careers, the fate of your company and what not. Why take such a huge risk and attempt doing what you know that you won’t be able to do justice to. All of us are not great designers or storytellers, therefore, it’s best to get assistance from a reputed presentation design company. These agencies have experts in every domain who build your dream presentation from scratch. They have the skills and resources to make your product launch a great success by presenting your ideas in a way that speak to the audience’s heart. From creating compelling stories, to designing enchanting graphics - they know how to play by the rules of the game. So when you know that it’s a critical do or die situation for you, your team or organisation - it’s a wise decision to let experts handle the nuances of presentation making while to cater to your other core competencies that need attention during this crucial phase.
Whatever you wish to do, just choose wisely!
